Word List
These words can be slippery. Here’s how we write them. (If it’s not on this list, defer to the AP Style Guide.)
Words to avoid
- master/slave (we use primary/replica)
- automagical
- funnel, incentivize, leverage, disruption, thought leader, or other fluffy corporate terms
- internets, interwebs, or any other variation of the word “internet”
- ninja, rockstar, wizard, unicorn (unless referring to a literal ninja, rockstar, wizard, or unicorn)
- young, old, elderly, or any other word describing a person’s age
- crazy, insane, or similar words to describe people